A great name can play an important role for a brand. … A memorable brand name that resonates with consumers sets a powerful stage. The brand name is the container of meaning. It’s how people will talk about it.

Logo design is all about creating the perfect visual brand mark for a company. Depending on the type, a logo usually consists of a symbol or brandmark and a logotype, along with a tagline.

Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers’ minds. Brand identity is distinct from brand image. … Uses colors, shapes, and other visual elements in its products and promotions. Crafts the language in its advertisements.

“Packaging design is the connection of form, structure, materials, colour, imagery, typography, and regulatory information with ancillary design elements to make a product suitable for marketing.